Comprehensive Integrated Data

Group:

Data & Technology

Type:

Enabling

Capability

We have comprehensive, integrated data that embraces customer, product, operational, transactional, financial and financial data sets, enabling us to maintain a rich, single view of the customer.

Description

We have data that address the whole customer lifecycle which is used across the organisation.

Data combines customer, transactional, and operational elements and supports analysis to identify correlations.

These data enable us to intervene with customers in a contextually rich, timely way.

Data integration is a key determinant when selecting technology.

Key Frameworks

CLG Data Principles, High-Level Data Model