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Tech buyers value measurable results

There is a reason the CLG Forum is obsessed with placing measurable customer results at the heart of GTM: it works. Hank Barnes,...

Jun 42 min read

Using Product-Results Fit to drive retention and growth Our White Paper " Product-Results Fit: Rethinking Product-Market Fit " explored...

May 22 min read

A question commonly asked of the CLG Forum is about the difference between Customer Led Growth (CLG) and Product Led Growth (PLG). Our...

Mar 33 min read

Our Definitive Guide to Ideal Customer Profiles [requires free registration] sets out how to build an ICP to enable customer-led growth....

Feb 213 min read

How companies buy technology often mirrors how B2B SaaS companies sell, or vice-versa. In the past, and still for many today, both sides...

Nov 16, 20243 min read

To be useful, a goal has to be measurable. So ditch the vague concept of customer value; instead focus on measurable results for key roles.

Sep 2, 20244 min read

CLG is relatively new so thinking about it is still be formed. Here's the common misconceptions we see.

Sep 2, 20245 min read