Blog

Mar 33 min read

Customer-Led vs Product-Led Growth

A question commonly asked of the CLG Forum is about the difference between Customer Led Growth (CLG) and Product Led Growth (PLG). Our...

Feb 213 min read

Our Definitive Guide to Ideal Customer Profiles [requires free registration] sets out how to build an ICP to enable customer-led growth....

Nov 16, 20243 min read

How companies buy technology often mirrors how B2B SaaS companies sell, or vice-versa. In the past, and still for many today, both sides...

Sep 2, 20244 min read

To be useful, a goal has to be measurable. So ditch the vague concept of customer value; instead focus on measurable results for key roles.

Sep 2, 20245 min read

CLG is relatively new so thinking about it is still be formed. Here's the common misconceptions we see.